Chris Petcher
DIRECTOR . DOP . EDITOR

I’m a writer / director / cinematographer and editor of documentary ads and branded content. I strive for a style of storytelling that is personal, beautifully composed and exudes warmth. I am very attuned to the needs of the client, always trying to find creative solutions for a brief. I love the collaborative nature of the business and always value input from anyone involved in the process. With 20+ years of experience I’m also very adaptable when things don’t quite go according to plan - we’ve all been there right? - working out the best solutions with production to make sure the project is delivered to brief, budget and on time!
I’ve worked with many top global brands and agencies over the years including HSBC, Diageo, Google, Microsoft, Canon, Fifa, Uefa, RBS, BP, Shell, AMV DDBO, Saatchi, LIDA and many more. We all like something shiny on the office mantlepiece, and I’ve picked up my fair share of awards along the way, from EVCOM Grand Prix, New York Festivals, Cannes Corporate and Webby Awards. I’ve travelled the world extensively throughout my career in the pursuit of compelling stories, from the colds of northern Finland to the heat of the Arabian desert and the breathtaking heights of the Himalayas - many times alone with just my camera bag for company!
I pride myself on bringing a cinematic beauty to all of my work, whether that’s documentary filmmaking or brand content. My work often features non-actors and I get a lot of satisfaction from making them feel at ease in front of the camera, eliciting natural, authentic performances.
Currently, in my seemingly ever expanding kit bag is: Arri Alexa Mini kit with Zeiss CP.3 prime lenses, Satchler S18 Tripod, Sony A7SmkIII, Movi Pro, a variety of panel and spot LED lights and top-end, Mavic 3 Pro Cine drone. I have a UK and European A2 drone license and insurance.